Rookie Skates was founded in 1978. As one of the very first brands in the UK of its kind, the brand pioneered the rollerskate aesthetic that is popular today. It was all about embracing vibrancy, diversity and style. Since then, Rookie has remained at the forefront as leaders and positive forces within the community, supporting grass roots projects, collaborative events and empowering skaters in the UK and across Europe. 
Rookie is all about being fashion forward, vibrant and inclusive. But it’s never fashion over function, it’s about looking good and feeling good.